Turning the page
The up! is making history – and the best way to read about it is in a book. But the “Lookbook” is so much more than that. Its sculpted design just begs to be read.
Its contents come to life on the interactive terminal with high-resolution graphics. Screens full of visual effects await trade fair attendees, with matching soundscapes to create a unique atmosphere. Taking the reader to an animated, multimedia world.
Motor Show Bologna