Trade fair stand: “We are always on.”

Experiencing connectivity

Trade fair stand: “We are always on.”

At the Consumer Electronics Show, Volkswagen presented its ideas and concepts in the field of digitisation and mobility using a stand it called “We are always on”. One particular highlight was an app developed especially for CES. Trade fair attendees could use the stand to experience how the innovative Volkswagen ecosystem will soon offer drivers a completely new user experience. The personal profile they created within the app became their key to using a range of functionalities and services. For example, they could select a custom ambient light colour and then try it out then and there in the “Connected Car” exhibition vehicle.

Wall graphics, exhibits and films offered additional information and gave an insight into the mobility concepts of tomorrow, from eye-tracking to voice controls and autonomous vehicles.

Customer

Volkswagen

Event

CES Las Vegas
(Consumer Electronics Show)

Year

2017